Quote of the day:

“You don't take a photograph, you make it.” 

Marketing Expertise + Award-Winning Design

As a division of McDill Associates, our roots are in providing award-winning branding and marketing services to some of the biggest fresh produce and consumer packaged goods companies in the world. Not an easy feat considering we’re located in Soquel, a small town in Santa Cruz, California…. A place we’re proud to say is better known for cannabis than branding agencies.

For us, it’s important to do what we love from a place that we love. We’re ok with working harder to make that happen. Because whether it’s coming up with creative ways to position a brand, or designing the most innovative and coolest packaging ever, we revel in separating our clients from the pack.

As cannabis navigates a brave new world, we’re excited to bring our decades of experience and our standout design to capture the growing opportunities for brands. We know what it takes to create, build and promote products in a fast-paced retail environment with various types of consumers. And we know how to make it fun!

Call us. Meet us. Get to know us. We think you’ll find our friendly, collaborative approach to working with you and your team refreshing. More importantly, you’ll find that our passion drives results.

Your success is our success. We look forward to meeting you.

Marketing Strategy
Brand Development
Package Design
Digital / Online


Melissa McDill
Founder and Creative Director

Melissa McDill, founder of McDill Associates, established Plaid Cannabiz Marketing to bring her extensive  fresh produce experience to the emerging cannabis industry.  As the CEO and Creative Director, Melissa shares valuable insights from decades of launching and growing brands in consumer packaged goods, beverage, and food industries.  Her speciality in packaging and FDA-compliant labels is a boon to cannabis clients as childproof/ senior-friendly regulations rapidly change.  As CEO of a National Certified Woman-Owned Business, Melissa actively encourages women's cannabis entrepreneurship.

Lisa Hansen
Vice President

Lisa has more than 15 years of marketing experience, working across a wide range of industries, from technology to packaged goods. At Plaid Cannabiz and its parent company, McDill Associates, she leads business development as well as execution of client marketing programs. Lisa is known for her sound strategic thinking, and excellent writing and presentation skills. An information junkie, she is a voracious reader, making her a valuable information resource for our clients. She stays on top of the rapidly changing cannabiz trends to drive innovative  marketing strategies and programs.

Liz Serafin
Account Executive

Hailing from the Tar Heel state, Liz earned a degree in Communications from the University of North Carolina at Chapel Hill. Her lively energy and natural knack for writing enhances the creative team at Plaid Cannabiz and its parent company, McDill Associates. Couple this with a strong background in event marketing and you get a keen ability to create programs that connect brands and their customers.

David Padron
Art Director

With more than 20 years of industry experience, David brings a keen eye for graphic design that meets client objectives and sets brands apart. Growing up with a passion for art, Padron holds a BA in Fine Arts with an emphasis in Graphic Design from California State University, Fresno. Highly skilled in illustration, David is continually learning and applying new trends, case studies and examples of progressive typography. With a specialization in food, beverage and fresh category package design, David thrives on the opportunity to display his distinct style on any given project.

Ken Berry
Digital Media Development

Ken has more than 20 years of design and production experience, making him an invaluable member of the Plaid Cannabiz and McDill Associates teams. Always eager to understand the latest technology, tools and platforms, Ken is the resident IT and online guru, helping ensure that  agency design, production and media chops stay on the leading edge.

Effie Benjamin

An avid photographer with a knack for finding beautiful imagery in everyday life, Effie’s energy and enthusiasm brings a fresh perspective to social media campaigns for clients of Plaid Cannabiz and its parent company, McDill Associates.